HUMMINGBIRD White-Label Program
Outbound infrastructure agencies can resell
Build recurring revenue without building software
The Agency Reality
Agencies don’t struggle with selling.
They struggle with scaling delivery.
  • Tools Stitched together
  • Inconsistent outreach
  • Margin erosion as headcount grows
  • Churn once execution breaks
  • Most Ignore LinkedIn
Services don’t scale.
Infrastructure does.
The Opportunity
Outbound is becoming infrastructure.
Clients want:
  • Predicatable prospecting
  • Consistent Messaging
  • Qualified Prospects
  • Low Maintenance
  • Real Systems
Agencies that own the engine win.
What Hummingbird Is…
Hummingbird is outbound infrastructure.
• Governed LinkedIn engagement
• Repeatable deployment
• Centralized visibility
• Built for scale
Not a CRM
Not automation scripts
Infrastructure
What White-Label Means
You sell.
We power it.
• Your brand
• Your pricing
• Your clients
We provide the platform, engine, and guardrails, and internal support.
You keep the margin.
Who This Is For
• Recruiting agencies
• Marketing agencies
• Lead gen firms
• Sales agencies
If you already sell retainers, this fits.
How Agencies Use It
Typical workflow:
  1. Close client on outbound service
  1. Deploy Hummingbird under your brand
  1. Assign seats
  1. Monitor activity
  1. Retain clients with real infrastructure
No custom builds. No duct tape.
How Agencies Price it.
Resale:
Some agencies resell the platform as a standalone outbound tool.
• Clients pay for access
• Light service layer
• Lower delivery overhead
Typical pricing:
$500–$1,000 / month per user
Managed Outbound Service:
Hummingbird is sold as a standalone outbound tool.
• Strategy
• Messaging
• Optimization
• Ongoing management
Typical pricing:
$1,000–$2,500 / month per user
Done For you Growth
Hummingbird powers a larger outcome-based offer.
• Recruiting pipelines
• Lead generation
• Market expansion
• Full execution
Typical pricing:
$3,000–$5,500 / month per user
Hummingbird White-Label Pricing
AGENCY TIER 1 — CORE
$37,500/ year
Includes:
  • Includes:
  • Up to 15 active seats
  • Up to 5 client businesses
  • Full white-label branding (logo, domain, positioning)
  • Unlimited internal agency admin users
  • Agency onboarding & enablement
  • Hummingbird supports the agency, not individual end clients
Best for:
  • Agencies formalizing outbound services
  • Recruiting or lead-gen shops with a small number of active clients
  • Teams looking to productize outbound without building software
AGENCY TIER 2 — Growth
$75,000 / year
Includes:
  • Up to 35 active seats
  • Up to 15 client businesses
  • Everything in Tier 1, plus:
  • Priority support
  • Quarterly agency growth reviews
  • Early access to new features
Designed for:
  • Scaling agencies
  • Multiple active clients and SDR teams
  • Firms expanding outbound across several accounts
AGENCY TIER 3 — SCALE
$120,000 / year
Includes:
  • Up to 60 active seats
  • Up to 30 client businesses
  • Everything above, plus:
  • Dedicated success manager
  • SLA-backed support
  • Joint go-to-market / partnership opportunities
Built for:
  • Large or PE-backed agencies
  • National or multi-vertical firms
  • Platform and enterprise resellers
Capacity Packs
Flexible growth without changing your license tier
As agencies scale, capacity needs can change before it makes sense to move up a full tier.
Capacity packs provide short-term flexibility while keeping deployment structured.
Seat Expansion Packs
Used to temporarily increase active users within your current tier.
  • +5 seats → $8,500 / year
  • +10 seats → $16,000 / year
Seat packs are:
  • Added on a prorated basis for the remainder of the term
  • Designed to support growth spikes or onboarding new clients
  • Intended as a bridge, not a permanent replacement for tier upgrades
How Packs Work
  • Packs expand seat capacity only
  • Client business limits remain tied to your license tier
  • Once tier capacity is reached, the license upgrades cleanly
This keeps growth predictable and performance consistent.
Tier Upgrades & Proration
Upgrades reflect scale, not just usage
When an agency outgrows its current tier (by seat count or number of client businesses), the license is upgraded to the next tier.
How Tier Upgrades Are Priced
• The existing license is replaced, not stacked
• Only the difference between tiers is billed
• The difference is prorated for the remaining term
• Renewal reflects the new tier going forward
This keeps pricing fair, predictable, and aligned with scale.
Capacity grows as needed.
Licensing stays clean.
Example 1: Adding a Seat Pack Mid-Term
Annual term: Jan 1 → Dec 31
Seat Pack: +5 seats = $8,500 / year
Added on: April 1 (9 months remaining)
Prorated invoice:
$8,500 × (9/12) = $6,375
At renewal, that pack renews at the full annual rate if still needed.
Example 2: Upgrading to the Next Tier Mid-Term
Annual term: Jan 1 → Dec 31
Tier 1: $37,500 / year
Tier 2: $75,000 / year
Upgrade date: July 1 (6 months remaining)
Annual difference:
$75,000 − $37,500 = $37,500
Prorated invoice:
$37,500 × (6/12) = $18,750
At renewal, the license renews at the Tier 2 annual rate.
Why Agencies Win
Infrastructure changes the math
• Clients stay longer
• Fulfillment scales
• Margins improve
• Labor dependency drops
CONSISTENT RECURRING REVENU FROM CLIENTS.